At the WEF 2026, the conversation shifted from AI principles to implementation. With DLG’s LuxuryIQ MCP, luxury brands can finally bridge the gap between fragmented data sources and strategic intelligence – transforming how they compete in an AI-driven market.
Independent haute horlogerie surged while the accessible middle contracted, and social media went quiet everywhere.
With 34% sales growth, a younger customer base, and an unwavering commitment to sustainability, the Swedish electric carmaker is proving that challenger brands can thrive in a market dominated by legacy giants
Whilst major watch groups struggle with market uncertainty, Switzerland’s independent watchmakers are thriving – and H. Moser & Cie’s remarkable transformation reveals precisely why
The Luxury Society Podcast, brought to you by DLG (Digital Luxury Group), brings exclusive insider conversations on the transformation of the luxury industry as it expands its influence across sports, entertainment and culture.
Blending data-driven insights, expert analysis and engaging storytelling, it connects executives, visionaries and emerging trends in a dynamic mix of fact, expertise and entertainment. Hosted by Robin Swithinbank and David Sadigh.
Bain & Company’s new report notes early signs of recovery in mainland China’s luxury market, but growth is increasingly shaped by grey market cannibalisation and competition from local brands.
China’s handbag market is rebounding unevenly, with growth concentrated in the premium and absolute-luxury segments while aspirational brands face structural pressure. Value polarisation, overseas spending and grey-market expansion are accelerating this divide and redefining competitive advantage.
As luxury watchmakers navigate uncertainty and market contraction, Hublot’s CEO outlines a strategic recalibration that trades marketing reach for emotional resonance – prioritising community cultivation and authentic experiences over sponsorship ubiquity
Luxury’s traditional “white glove” service faces a digital crisis. As technology democratises personalisation, heritage brands must leverage AI and real-time data to anticipate individual needs or risk losing their premium positioning to more digitally savvy competitors.
AI promises to transform luxury, yet most brands remain stuck experimenting. The bottleneck isn’t technical capability – it’s organisational inertia. Fragmented teams, outdated structures, and misaligned metrics prevent companies from translating AI insights into action.
While Western luxury brands debate AI strategy, China’s digital platforms are already building it for them. For Swiss watchmakers, the question is no longer whether to embrace artificial intelligence – but how to stay relevant in a market where algorithms may soon decide which brands consumers even hear about.
High net worth Generation Z consumers are influencing luxury brand strategies today, not tomorrow. New research reveals why the industry can no longer defer engagement with the children of affluent families.
Track luxury brands’ e-commerce and social media performance to benchmark commercial execution and digital impact.
Monitoring the grey market to identify pricing gaps, discounting trends, and sales cannibalisation risks.
Analysing the pre-owned market to assess brand desirability, resale dynamics, and circular economy opportunities.
